BIG TWINS - THE 650 AND 750

The bike quickly (within 52 machines!) grew to 750cc by virtue of increasing the bore from 75mm to 80mm and alongside the 750GT in 1969 came the 750S, marking the first of what we now recognise to be the 'sporting Laverdas'. The 750S soon found itself on the racetrack and by 1971 had been developed into the first of the very successful 750SFC's. Massimo's vision of cracking into the American market with the 750 was soured in the early stages when the bikes (GT's and S's) were launched under the 'American Eagle' banner, though I don't know the details apparently the marketing was a disaster and the bikes were caned by the press in the US while being praised in Europe and the UK. Very few 'American Eagles' were sold and worst of all, the bikes reputation suffered unfairly as a result. Not a good start.
To
celebrate Laverdas patented new 2 leading shoe front drum brake the new
sports bike of 1970 was named the SF, denoting it's 'Super Freni' (brakes).
The new 'big valve' head and larger 36mm carburetors, were perhaps offset
by quieter exhaust and slightly lowered compression but none the less
it was a great sports bike. With a reputation for strength and reliability,
it was well received, especially by riders of British parallel twins pleasantly
surprised by a bike that neither leaked oil nor broke down!

In 1976 the SF3 was released with a seat and ducktail similar to the 3CL, along with cast wheels and a rear disc brake. By this stage the design was showing it's age, the triple was both lighter and more powerful and the competition from other European makes and of course the growing Japanese industry was strong. Sales were slow and production petered out in 1976.
The 750 is definitely an enthusiasts bike and they certainly combine a mixture of strength, character and speed that is not easily found in other bikes of the era. The 750 had served Laverda well, transforming it from a maker of small utility bikes into a recognised producer of the kind of big-bore sports bikes only the Italians know how to build.